Founding Member of GTM Staff (m/f/d)
About Kraka
A production line in a German Mittelstand factory runs on knowledge trapped in the heads of a few experienced workers. When someone retires or a new hire joins, that knowledge has to transfer fast, often across language barriers. Today, that knowledge transfer is broken: dusty PDF binders, outdated PowerPoints, or supervisors pulled off the line to explain things again in person.
Kraka solves this by turning raw video filmed directly on the shopfloor into video work instructions and SOPs in over 35 languages.
The Role
We are looking for a Founding Member of GTM Staff to join us on-site in Berlin, working directly alongside co-founder Johannes.
With 43 customers, the foundation is already in place. Deals are closing, and a dedicated outbound team books qualified intro calls directly into your calendar. You are not starting from zero.
What we do not have is a polished GTM playbook. You step into an engine that works, own your deals from intro call to close, and help turn founder-led sales into a repeatable commercial machine.
What You'll Do
Drive deals end to end from the front lines. Own the full commercial cycle from qualified intro call to live demo, negotiation, and close. No cold calling.
Codify the Kraka sales playbook. Deconstruct what has worked across our first 45 customers and turn founder-led sales into a repeatable system.
Spend time on the shopfloor. Visit customer manufacturing plants once or twice a month to understand operations firsthand and build trust with plant leaders.
Lay the foundation for scaling GTM org. Build out the GTM playbook to onboard new GTM hire over the coming months.
You Should Apply If
1 to 3 years in high-performance commercial environment. You do not need any SaaS AE tenure. Experience in consulting, or fast-paced commercial roles translate very well.
High learning velocity and agency. You figure things out fast, adapt to what the market tells you, and take full ownership of the execution.
Builder mindset. You want to build out a playbook and would be bored if every step is pre-scripted.
High emotional intelligence. You can walk into a manufacturing plant, connect with the people, read unspoken hesitation, and earn respect quickly.
Native German fluency. Our buyers are German Mittelstand.
What You Get
Real shares through a stock program. Meaningful direct shares through our stock program.
Competitive compensation. Base salary plus performance-based variable pay.
Direct founder mentorship. Daily sparring, joint deal execution, and transparent feedback alongside co-founder Johannes.
High impact on company growth. Shape the commercial foundation and sales playbook as one of our earliest commercial hires.